The photograph shows Alex Honnold freeing the crux pitch (5.12+) of Pan Am route at the Canon Tajo in the Baja California Norte area of Mexico.
Canon Tajo is in a remote and isolated region of Mexico. Getting there is really complex and a challenge itself. The climbing is excellent though with around 300 routes on granite rock, from single pitch to big wall multi-pitch routes up to 500m long. There are fully bolted slabby routes, mixed climbing and traditional climbing with plenty of cracks.